What Is SEO?
An SEO technique is a set of technique that improves the appearance and positioning of web pages in organic search results.
Since organic search is the most prominent way for people to discover and access online content, a good SEO strategy is imperative to increase the quality and quantity of traffic to your website.
Why is SEO important?
We can divide SEO into three parts to help us better understand the concept:
A search engine’s organic listings:
These listings that it has determined are most relevant to the user’s query out of all the unpaid listings on its search engine results page (SERP). There are many SERPs which appears by advertisements (in this case, pay-per-click ads). Contrary to paid advertisements, organic search results are ranked based on the algorithms used by the search engine and not the bids made by advertisers. Paying for higher rankings cannot improve the organic search results by paying for a higher ranking.
Quality of organic traffic:
You can measure how relevant your website content is to the user’s search query. The biggest number of visitors in the world can come to your site. If Google tells them that your site is a source for Apple computers. When you are a farmer that sells apples, then they’re likely to leave without converting. You should only draw traffic that is high quality. If your site offers products, information, or other resources that are of genuine interest. A high-quality SEO focuses on matching search engine users’ search intent with the websites listed on the SERP.
Quantity of organic traffic:
Your organic search ranking determines how many users reach your site. Having relevant pages ranked as high as possible on SERPs. It is important as users are more likely to click on results near the top of the list. You are more likely to increase conversions to your site when you attract high-quality visitors.
Suppose you are an agency or an in-house SEO seeking resources to educate your clients or stakeholders about the basics and value of search marketing. In that case, we recommend making a copy, personalizing, and sharing this presentation on the basics and value of search marketing.
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