The RTX 4070’s leaked price tag is a breath of fresh air – I just hope Nvidia delivers

A man jumping for joy against a yellow background with falling graphics cards

The upcoming Nvidia RTX 4070 has seen its pricing leaked, with an obvious MSRP of $599 at launch in accordance with VideoCardz. Though VideoCardz’s sources didn’t specify any pricing particulars for out of doors the US, we are able to assume from earlier RTX 4000 GPU costs that it’ll value someplace round £599 / AU$999.

The leaks allegedly come from briefings despatched out to press and enterprise companions by Nvidia, which aligns believably with the timeframe of the rumored April 13 launch date – so whereas this is a leak and needs to be taken with a hearty pinch of salt, it’s very possible that the $599 price ticket is correct (though third-party playing cards from different producers will seemingly value a bit extra).

That pricing places it on par with the launch worth of the previous-gen RTX 3070 Ti, demonstrating a step up in generational pricing, however I’m not massively apprehensive about that: the 3070 Ti was an honest GPU that merely didn’t justify its asking worth on the time, whereas the rumored specs of the RTX 4070 point out that it ought to comfortably outperform the last-gen card.

(Picture credit score: Drake, Nvidia)

Opinion: This pricing feels extra accessible, and that’s a very good factor