Google is right to be spooked by Bing and ChatGPT – but it shouldn’t rush into AI

Cartoon of A surprised robot with a monocle.

For years Google was the undisputed ruler when it got here to serps, whereas Microsoft’s Bing was a little bit of a joke – but it surely now appears that the market chief is now not discovering that individual joke humorous anymore – and it might even be getting spooked.

Just a few months in the past the mere considered Google being remotely involved about Bing was significantly chucklesome. Regardless of being bundled into Home windows 11 and its built-in Edge internet browser, the search engine was barely used, whereas Google’s market dominance was seemingly untouchable.