Google AirTags: why the incoming Apple rivals could take over the world

Three Apple AirTag trackers on an orange background

Apple’s AirTags is perhaps the world’s most well-known Bluetooth trackers, however they may quickly have some Google rivals that hook up with an enormous Android equal of Apple’s ‘Discover My’ community. If that does materialize, it could possibly be an extremely highly effective new means for Android followers to search out misplaced possessions.

Google’s rumored AirTag rival – apparently codenamed Grogu, in a nod to followers of The Mandalorian – has been tipped for an announcement at Google I/O 2023, which kicks off on Could 10. Whereas the trackers could not arrive on cabinets till later, it means Android customers might quickly see some rivals to the Tile Professional and Samsung Galaxy SmartTag Plus, together with a worldwide object-finding community.

However does the world actually need extra location trackers? In spite of everything, these little key fob-sized devices have courted as a lot controversy as they’ve reward. The Apple AirTag continues to hit the headlines regardless of anti-stalking firmware updates, whereas Tile additionally just lately rolled out a controversial Anti-Theft Mode of its personal.

The Tile Professional (above) is an present Android-compatible Bluetooth tracker. (Picture credit score: Tile)

Regardless of these points, there’s proof that Google has been laying the groundwork for each its personal AirTag rival and an equal of Apple’s ‘Discover My’ system. The advantage of these programs (and the primary supply of their controversy) is that they’ll detect misplaced objects by utilizing close by telephones, even when your misplaced priceless is offline. If that does come to billions of Android units, doubtlessly as a part of Android 14, it could possibly be an enormous function that takes Bluetooth trackers to a brand new degree.